If you want to increase your brand exposure beyond what you had until now, guest blogging and blogger reach are the strategies to explore. Before optimizing your website for SEO, search visibility, and improving your social media presence, these two practices are the ones you can’t put aside. When you connect with more potential bloggers in your niche, you are given opportunities to improve your interactions with more potential customers. In this article, you will learn all about guest blogging and blogger outreach strategies. Also, the importance of blogger reach and guest posting for SEO.
Blogger Outreach Strategy
The idea behind blogger reach is to leverage the influence of the best players in your niche for your brand promotions. If you are looking for exposure for your products and services, you can ask influencers to write about your business. In return, you can give free access to your products/services.
Instead of sharing your content between social platforms, you can put it among more audiences in a possible way. Do you wonder how? I’m not serious about it through email marketing. It is a blogger outreach technique. It takes a lot of round work than email marketing campaigns.
Page table of contents
Blogger Outreach Strategy
Overall Benefits of Blogger Outreach for SEO
Influential bloggers n. 1
# 2 Prospect your potential among those
# 3 Run behind and conquer
# 4 Reach, finally
# 5 Encourage your relationship with influencers
Guest posting strategy
Typical benefits of guest posting
Importance of Blogger Reach and Guest Posting for SEO
# 1 content promotion
# 2 Improved brand visibility
# 3 Reinforced link profile
# 4 Improved social signals
# 5 Referral traffic generated
Finally it's your turnOverall Benefits of Blogger Outreach for SEO
More social shares of your content among the variable flow of followers.
You can increase your email subscribers and social followers.
Earn credibility and make more eyes to change your brand.
More natural contextual links from other blogs in your niche.
Connect with more bloggers on your topic and help each otherNow the only question is how to play it or how to get started.
These are the crucial steps to follow:
Influential bloggers n. 1
First, create a list of bloggers in your niche that you want to build relationships with and whose audience you want to tap into. You can create a spreadsheet with a list of the most influential bloggers using Microsoft or Google Drive. The list can contain details like blog name, blogger, contact email, popular social networks like Facebook / Twitter name, etc.
For each blog on your list, you will have to identify the blogger behind it. You can browse the ‘About Us’ or ‘Contact Us’ pages of the blog to find out the contact email address. The task of collecting email addresses can be daunting.
Still, all you’re doing is going to add credit to your blogger outreach efforts. If you cannot find the contact details, you can use the contact forms on the website or blog. If you were unable to do so, you could communicate through social platforms. Probably filling in the social media fields on your list wouldn’t be very hectic.
In fact, don’t be picky. This list is only a draft. Anyway, you will have to refine it more. Now it’s done. Let’s move on to the next one.
Prospect your potential among those
The typical mistake everyone makes is to practice the same approach with every blog or blogger on the list and not using sponsored posts. That doesn’t make sense. Unfortunately, all the blogs on the list would not be equivalent. Some can be large and generate great traffic and engagement. On the other hand, few blogs may not be that much.
Perfect fieldwork is a must to reap the full benefits of an outreach strategy. You have to divide the blog list into categories. But you can do it? You can divide the blogs based on the authority of the blog or blogger. Here, I mean authority as both a social and domain authority. Social authority does not refer to how many more followers that profile has. Even a single influential follower is more valuable than 1000 low-profile users.
Being an SEO professional, we must always worry about SEO metrics. Also, the authority of the search engine or the authority of the domain determines the trust and credibility of the blog. And it resembles
the influence and reach of the particular blog. The higher the authority or trust score the blog has, the greater the reach and influence.
You can also check out the blog posts that get a decent amount of comments and interactions. This metric is not required. It is optional and you can downgrade it.
With all of these improvements, you now have a handpicked list of influencer blogs at hand.
Run behind and conquer
The real benefit of segmenting blogs at different levels is that you can easily reap the benefits of moderately influenced blogging. Meanwhile, you can reach out to top influencers for slow and steady results.
Let’s do away with warm-up ideas with the most influential blogs in your niche (split your list and categorized as level 1).
Among thousands and thousands of bloggers, the best players in your niche will not notice. You have to do something to turn your head and look at yourself. Here are some tips and tricks you can take to get there.
Tips for getting noticed by the top influencers in your niche
Share the influencer's content (don't forget to tag using '@')
Answer your influencer's questions
Contribute your knowledge to the surveys they launched
Comment regularly on your blog posts.
Notify, if you detect any broken links on your blog
Offer your suggestions for improvements
Keep sending supplemental emailsSomehow, the blogger who is the main influencer in his domain will notice. Obviously, this is a give-and-take policy. Before receiving a favor, you are giving something worthwhile. As simple as that.
Guest posting is writing and blogging on someone else’s website or blog. It offers mutual benefits for both the guest blogger and the website hosting the guest content. We can also call this whole process a guest posting service.
Basically, guest blogging is a give and take. When you decide to guest blog on someone’s website, you need to allow the guests to include your blog on their website. Therefore, within their industry, bloggers write on different websites for the following reasons:
1. They can drive traffic to your website.
2. With the application of the guest post link, your domain authority increases to high authority domains.
3. It increases the credibility and awareness of your brand.
4. Better relationships with peers in your industryWe would like to tell you more about the importance of guest blogging. In addition, there are other important benefits of using the blog publishing service.
Therefore, the contribution of a visitor to a blog offers several advantages for any business. By sharing your domain on the sites of other organizations, you can establish yourself as a powerful figure within your market, forge partnerships with other pioneers of ideas in your field, and open your image to a whole new crowd.
As a result, highlighting visitor posts on your blog will help you convey insights and new substance to your audience. Therefore, we are all prone to succumbing to daily practice and getting tired of the normal and worn things, so highlighting visitor posts is an extraordinary method of maintaining attention, also the limited time support that happens when your Visitor’s bloggers share their web magazines with their organization.
